Applivate Launches ShugaTrakTM Smartphone App for Diabetes Management

Applivate, a New Haven-based startup company, recently launched its premiere product, ShugaTrak, a smartphone app for parents of children with diabetes. When a child with diabetes measures blood glucose, ShugaTrak gets the result and sends it to parents in text messages and emails instantly and effortlessly.

“ShugaTrak is perfect for parents of children with diabetes,” John Fitzpatrick, co-founder, CEO of Applivate, said. “These parents struggle daily against a deadly disease, and the stress is greatest when they are away from their children. ShugaTrak gives them peace of mind and lets them know that readings are being taken and they can reach out if blood glucose is too high or too low.”

Fitzpatrick’s inspiration for ShugaTrak was his wife, Sandra, who has type 1 diabetes. He presented his idea at New Haven’s first Startup Weekend in 2011 and collaborated with others to conceive ShugaTrak and win the competition. Since then, the ShugaTrak app and website have been developed and funding from state programs has been secured.