In recent years, the
cryptocurrency space has dominated investment space and attracted investor in
big way. Regardless of what any analyst or investor might think of the new
trend, the hype is undisputable. Dozens of new cryptocurrencies launch each
month, and alongside these new tokens and coins comes a series of initial coin
offerings (ICOs). In 12 months (Jul 2016 – Jun 2017) the number of
cryptocurrencies worth >$1 million has soared by 468%. Meanwhile, the total
value of all currencies together has skyrocketed by 1,466%.
Cryptocurrency is so hot, in
fact, that raising money through ICOs has become more effective than
traditional early-stage angel and VC funding.
In the third quarter of 2017
alone, ICOs raised more than $1.3 billion for crypto ventures — approximately
five times more than funding raised through venture capital in the blockchain
space. Blockchain and cryptocurrency technology is developing at a rapid pace,
and even experienced investors may find it hard to keep up with the
terminology. While there's no guarantee that any cryptocurrency or
blockchain-related startup will be legitimate or successful. Australian
investors lost over $2.1 million in cryptocurrency scams in 2017 . But the
growing popularity of ICOs and the often-technical nature of the blockchain
ecosystem has led some token buyers to unwittingly contribute to ICO scams.
Below steps can help you to be sure
as possible to avoid falling in the scam.
a. Check the Founders Profile
The first and most blatant sign
of an ICO scam is that the token’s founders or developers are anonymous or
otherwise-unknown. Check Social Media profile of founders i.e. Facebook,
Twitter and LinkedIn profiles carefully, many scam projects now try to do up a
proper Social media profile. Find more social activity from founders, If there
is no trace of discussions, participation in any groups or projects – it is a
red flag.
Scam ICOs also tend to use logos
of big well-known companies, for example Visa and Mastercard, Microsoft, or
Apple. The more logos you see, the more cautious you should be. Interestingly,
this also seems to be the modus operandi for many big coins post-ICO nowadays
by announcing “fake” partnership before their coin gets pumped.
If founders or members of the
team claim prior association with universities or companies, double-checking
with reputable third-party sources (e.g. a university newspaper or the company
website) can provide the facts. Look at their experiences and see if they have
relevant qualifications and check out the companies which they work at
previously.
If a team is unwilling to
identify itself, token buyers should be very cautious about contributing to the
project. While there may be valid reasons to desire this privacy, it is far
more likely that their purposes are despicable.
Additional caution should be
taken if none of the leadership team has any domain knowledge in the specific
vertical. Beyond determining whether the development team is real, it's
important to try to see if their qualifications measure up. Do the founders
have the experience they claim to have? Is it relevant to the current project
at hand?
Pay attention to the tinyest
detail — even the domain registration date can be important. A project with
history would date back for at least 6 months. Check the previous products of
the team using https://web.archive.org/, catalogues and traces of SEO promotion
if necessary.
b. Check the Advisors Profile
If there are advisors listed on the ICOs, especially the
more famous ones, you should email them and confirm if they are indeed an
advisor to the project. Advisors value their reputation and will react if their
name is misused.
c. Check the business legal details
Look up the registration address,
location — you can even send an offline mail to the office. Sending a request
to the business association can also deliver proof.
You can even google the cell
number and e-mail — you may find traces of previous activities or social
engagement to decide the authenticity further of the founders.
- Unrealistic Goals in White paper
A cryptocurrency or ICO
whitepaper is the foundational document for that project. The Whitepaper that
outlines the mission, technical details, team and other crucial details behind
the venture. While the amateur investor may not have the technical background
to fully understand every aspect of a whitepaper, general understanding of
blockchain concepts is a must when evaluating whitepapers.
Some more legitimate projects
(e.g. Ethereum) offer a high-level whitepaper outlining the key points of the
venture, alongside a detailed technical document that explains the technology
behind the project. Check to see if the whitepaper has complementary resources
as well, including financial models,
legal concerns, SWOT analysis, and a roadmap
for implementation.
Scam ICOs like to confuse the investors
by including lots of buzzwords, like
blockchain, AI, marketplace or even invent their own terms when not needed.
They also tend to promise investors outrageous
returns that are too good to be true.
- No Clear Use Case or Business Case
Check if developers are unable to clearly articulate a valid use case for
the token.
The token should serve a key
purpose in the startup’s platform. If it does not, the token will not sustain
its value over the long-term. Related to this problem are tokens that advertise
themselves merely as digital currencies without offering any real innovations
or improvements upon existing cryptocurrency technology.
Speaking about the theme, or
concept, check if there’s a market for that kind of product and who are its
rivals. Even non-scams can be quite weak in this field. Scam can be seen by an
over optimistic or too general description. Check the time it took to get from
the initial idea to prototype or ICO.
Not every venture needs a
blockchain, and not everything needs to be decentralized. This might seem
obvious, but with all the hype around blockchain technology and its disruptive
potential, it can be easy to latch on to an idea the moment its whitepaper mentions
a large industry the project is purportedly tackling.
Even projects that require
cryptocurrencies as payment (e.g. Steemit, which rewards writers on its
platforms with a native “digital points system,” Steem) could very well survive
with existing cryptocurrencies like Bitcoin and Ether.
When evaluating an ICO, a good
first question to ask is: “Do we need a blockchain or a native token for this
project?” If the answer is no to both, chances are the ICO project is an
example of solutionism — crypto for crypto’s sake — or a scam.
- Check Token SALE
Successful ICOs like to show
their token sale progress by displaying their token sale address prominently,
since it’s free marketing for them. Scam ICOs, on the other hand, tend to hide
their token sale progress by giving individual contribution addresses so that
no one knows how much is raised.
A common tactic involves giving
your visitors a big “sold out”
message to create a sense of urgency. What happens is that the ICO has already
sold out in the presale and round A,B,C token sale. When you scroll down the
bottom, Viola! You see see Round D token sale open now for you!
Token sale & Subscribers are
faked
Another common tactic for pre-ICO
is to inflate the number of subscribers
to your ICO to create FOMO (Fear of missing out) . You can see ICOs who
have claimed to have a few hundred thousand subscribers on their mailing list.
An example is Plexcoin which was recently arrested and jailed by US SEC and
Canadian Regulators.
Inflate the number of subscribers
You don’t need that many people
for a successful ICOs, Kyber Network which raised 60 million only had 50,000
whitelisted participants. Getting 10,000 interested participants is more than
enough for a 10 million fundraise.
Look for the token sale figures
as the ICO is ongoing. Better yet, watch the token sale over time to see how it
is progressing. If a company makes it difficult for anyone to chart the
progress of its ICO, this is a major red flag. Some scam ICOs will hide their
token sale progress under the pretense of individual contribution addresses;
this prevents potential investors from seeing exactly how much has been raised
and how much time remains in the sale. In some cases, this might be an effort
to generate a sense of urgency among potential investors.
After SEC (Securities
and Exchange Commission, US) reports, everybody knows one can’t just
issue ‘randomcoins’. So if a token is not supported by anything (i.e bonuses,
ecosystem, company share etc), its issuer might be a scam.
- Empty repositories for open-source projects
If an ICO project is proposing
open-source code, an empty or nonexistent GitHub is often a red flag. One of
the most obvious red flags for a scam project is the lack of detail on how the
technology works. For nontechnical investors, it can be helpful to simply check
if a project has any existing files uploaded to public repositories or if a
project has a functioning product.
- Mining structure disproportionately favors development team
While not always an accurate
litmus test for scams on their own, the supply schedule and mining structure of
an ICO can be used to cross-reference other data points and validate the
intention of the founders.
In simple terms, a premine refers
to when a portion of the tokens for a crypto project is made available to a
small group prior to being made publicly available. At times, this can be a
necessary vehicle to reward developers and early investors. However, if the percentage of total tokens supplied
throughout the lifetime of the project reserved for a premine is high, there is
reason for concern.
For instance, Paycoin, whose
founder was found guilty of operating a $9 million fraud scheme, had the majority
of their tokens reserved for developers on the project. Favoring the
development team could be an indication that the team’s intent is to maximize
their personal financial gain from the appreciation of the token, rather than
maintain the viability of the blockchain network over time
One of the key traits of many
public blockchain projects is the fact that they are open-sourced. This means
the code base is often uploaded to repositories like GitHub for all to examine.
For those who have blockchain programming experience, looking through the
published code can allow them to gauge a project’s validity.
- Exercise Caution
Even the most successful ICOs and
cryptocurrencies are slammed for being fueled by speculative investing. The
idea of getting rich quick on an investment in an as-yet-undiscovered hot new
project is tempting enough to draw seasoned investors and beginners into risky
areas. Keep an eye toward caution as you look for new investment opportunities
in the ICO and cryptocurrency spaces. Be aware that projects sounding too good
to be true likely are. Spend time scrutinizing every detail, and assume that
the absence of a piece of crucial information may be an attempt to hide an
unsound model or concept. Look for outside sources to verify the legitimacy of
any project before making an investment, and always ask questions that you
can't already find the answers to. The cryptocurrency and ICO spaces offer
tremendous opportunity for investors who have done their homework and are able
to make sound investment decisions. They also feature pitfalls which can lead
to large amounts of money being lost due to scams, frauds or even legitimate
businesses which are simply poorly designed and unlikely to succeed.
ICO is a new business and that
always means high risks. You don’t need special method or complex technologies
or big data to detect most scams. A little patience and investigation will
protect your investment funds just right.
Source : Internet
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