With this pioneering idea, Nokia is not only targeting emerging markets, but also the developed countries where bicycles are increasingly used as a cheaper means of transport. It is indeed apparent that Nokia does not eye technology as a marketing tool but consider it a strategy aimed at empowering the world.
The Kit will supply free and environment-friendly electricity for the mobile phones. The unit comprises of a charger, a dynamo, and a holder to secure the phone with the bike. The Dynamo is basically a small electrical generator which is driven by the bike wheels to charge the handset through the non-standard 2mm charging jack used in most Nokia mobile phones. It is said that the charging time is speed dependant, but on an estimate, a cyclist riding for 10 minute at 6mph (or 10 km/h) will generate sufficient power for 28 minutes of talk time or 37 hours of standby time. In fact, for effective charging, a speed of around 4 mph (6 kph) should be maintained.
The pedal-powered-charger is uncovered at the Nokia Global Entry launch in Nairobi, Kenya, which undoubtedly assures an increase in the number of Nokia mobile phone users there. By the end of the year, it will be available in the Ugandan market as well.
Nokia chose Kenya for the launch, as the product is initially aimed at emerging markets and places where electricity is inadequate, unpredictable or costly. Nokia is also seeking to extend the eco-friendly technology in the near future.
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