World's largest taxi booking SmartPhone app launches in US

Image via depelotis.es

myTaxi, the world's largest taxi booking smartphone application, today launched in Washington, D.C., its first introduction into the U.S. marketplace. The announcement was made during a live-streaming press conference given directly in a moving taxi.
myTaxi is a pioneer and was first launched in Germany in June 2009. It currently connects 2.3 million users to more than 18,000 taxis worldwide. Today marked the first time consumers in the U.S. will have access to the app. myTaxi's innovative services offer consumers a personal, transparent and convenient way to travel with features such as:
• Peer-to-peer connection between driver and passenger, including driver photos, information and phone numbers
• A ratings system for selecting and reviewing your taxi driver and a favorites list to save your favorite drivers for future pickups
• Live tracking of taxi approach on display including arrival time, fare calculator, distance and automatic positioning via GPS
• View of every myTaxi in the area on the taxi radar
• myTaxi Payment – a direct billing process in the taxi via smartphone
"Americans took more than 10 billion trips on public transportation last year," said Niclaus Mewes, co-founder and CEO, myTaxi. "Smartphones can have an immense impact on urban mobility. At myTaxi we want to rethink and reshape how taxi trips are taken. Passengers and drivers want something convenient, transparent and tailored to their needs. We want to deliver on that."
myTaxi brings a demand for quality to the taxi service for the first time. Every driver using myTaxi has the ability to become a contractor and build their own client base by consistently providing passengers with good service and earning high customer ratings. myTaxi offers a driver-side version of its app allowing taxi drivers to efficiently monitor the locations of customers and receive basic information on each customer once an order is placed.