Don't scream for ice cream. Just pick up your smartphone.Uber, the San Francisco startup known for letting people order private drivers in sleek black cars using a smartphone app, is offering an ice cream-on-demand service - for one day only - in more than three dozen cities around the world, including New York, Philadelphia, London, Singapore and Rome.
"In San Francisco last year, we had so much demand that in order for everyone to get ice cream, we would have had to have 1,000 trucks on the road," Uber CEO Travis Kalanick said. "That's a city with 1,500 cabs."
On normal days, Uber lets people order a ride in a taxi, a regular car, a high-end sedan or an SUV using its smartphone app, after they register for the service with their credit card information. Rates depend on where you are. In San Francisco, for example, a ride from the San Francisco airport to the city ranges from $50 to $85.
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